2021 Hyundai Blue Prize Design
2021 Hyundai Blue Prize Design <Do You Miss the Future?>
2022
Client_Hyundai Motor Studio, Busan
Exhibition Graphic Design, Signage System Design
Hyundai Blue Prize is an a award created by Hyundai Motors to foster and support design curators, highlighting Hyundai's brand vision ‘Progress for Humanity' which values design closely connected with everyday human life.
First started by Hyundai Motors Company in 2017, the award is held in person for the first time at the Hyundai Motorstudio Busan, encouring curators to communicate closely with the public.
The theme of Hyundai Blue Prize 2021 is ‘Value of Time'. In this exhibition, the curator explores how to imagine the future 30 years from now, something which is becoming more difficult.
