Younglim Home&Living
Younglim Home & Living Offline Shop
2017
Client_YoungLim
Branding, Signage System Design, Promotional Material Design
This project involves the branding, signage system, and graphic design for Younglim's newly opened large-scale flagship showroom (approximately 7,900 square meters).
As the first offline platform showcasing Younglim's extensive product lineup to customers, this project plays a key role in shaping the company's brand image.
The goal was to move away from the old fashioned and rugged image of the manufacturing industry and establish a brand that appeals to younger consumers. Instead of using Younglim's traditional white and red brand colors, a black and white minimalistic typeface was applied to create a modern and sophisticated image.
