Horinjae
SamSeondong Multi-Household House Branding and Signage System Design
2017
Branding, Signage System Design
Branding and signage system design for the newly built multi-housing house in Samseon-dong.
Horinjae, named after the client’s twins, means ‘to harmonize with the neighbors’.
Because of the restrictions of the building line, the building was designed with a diagonally cut surface, making each floor have it’s own original shape.
This unique shape was applied on the branding of the building, creating it’s unique identity.





